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Partners for a long &

Rewarding Journey

10X growth

via institutionalized excellence

A talent

powerhouse

Results

that are guaranteed

We catapult your business into a high-growth and sustainable trajectory

Wherever you are in your business or product lifecycle, Xanadu creates drawing-board solutions to accelerate your growth manifold. Our solutions are carefully designed based on consumer and market understanding to create consumer centric brands.

Customer centric brands

Create a differentiating brand story to capture the imagination of the target audience.

Marketing driven solutions

Craft innovative communication solutions to stimulate buying decisions.

Drawing-board offerings

Leverage innovation to deliver exemplary results.

Technology & Data Analytics

Leverage technology for efficiency & innovation.

Distribution & Sales Administration

Meticulous planning to manage complex & large-scale campaigns.

Banking & CRM Excellence

Institutionalized & implementable framework for accelerated disbursal of consumer loans.

We deliver high-performance solutions to drive exponential growth

Xanadu’s sharp focus is to deliver the best & the most suitable solution to our clients through our proprietary 4P’s model

1
Process

We specialize in skilful handling of mammoth scale activations with help from carefully established processes focused on achieving success.

2
People

Xanadu has the industry’s best minds dedicating their skills and knowledge to transform our customers’ businesses.

3
Practice

Mumbai’s only meta developer with functional excellence at all levels. Our high-performance solutions have a multiplier effect on sales.

4
Performance

Forms the vanguard of our vision. We actively work towards clearly defined goals and targets that are ambitious yet achievable.

We are the industry’s most powerful business transformation firm with a soul.

We believe in the credo that Good is like a ray of light. And we imbue this in the manner way we conduct our business. It adds beauty to everything it touches. It inspires, enriches and invigorates. And it multiplies itself, until there isn’t a dark corner left. That’s why we’re deeply committed to spreading the light of Good. We do this by nurturing talented, good people who are excited by new challenges, obsessed with the right quality of input and focused on solving the problem ultimately leading to creating compelling solutions for our clients. We are the people who build momentum with innovative ideas and positive, infectious energy. At Xanadu we’re committed to awaken good intent and thereby inspiring momentum to the businesses we manage.

  • Consumer first
  • Unlocks potential
  • Beauty as a way of life
  • Energy that gets things done

Institutional excellence at every step

Xanadu’s position as real estate’s foremost institutional specialist is more pronounced than ever. The firm’s philosophy of working at an atomised level and then aggregate the solution which works across the value chain is the key to the success in projects across markets and asset classes.

Product and Development Strategy
Pricing realisation modeling & Inventory strategizing
Proposition & Communication Excellence
Customer Relationship Management
Performance Marketing across channels
Marketing & Launch Operations
Home loan
Advisory
Direct (Presales & Digital) sales expertise
Complex Sales & Distribution Prowess

Industry's top talent

At Xanadu each success is by design. Our tailor-made strategies are a result of deep-seated research, business insights and our experience that transcends across consumer facing industries. No matter what the problem, the solution is always curated to meet the precise business need, leading to a high-performance delivery inside out. Our expertise is spread across varied asset classes which include residential, office, retail, plotted land etc. spanning across major cities in India. Our ability to straddle across price points ranging from INR 20 lac to 50 cr makes us the most formidable institutional marketing and sales firm in the country.

Leadership

Xanadu leaders have always believed in the transformation leadership which encourages their associates to innovate & inspire momentum to grow and shape the future of the real estate industry.

Xanadu Impact

At Xanadu each success is by design. Our tailor-made strategies are a result of deep-seated research, business insights and our experience that transcends across consumer facing industries. No matter what the problem, the solution is always curated to meet the precise business need, leading to a high-performance delivery inside out. Our expertise is spread across varied asset classes which include residential, office, retail, plotted land etc. spanning across major cities in India. Our ability to straddle across price points ranging from INR 20 lac to 50 cr makes us the most formidable institutional marketing and sales firm in the country.
Eastern Business District

Eastern Business District

A Defunct Mall Transformed Into A Successful Office Retail Complex

Xanadu Impact

Eastern Business District A Defunct Mall Transformed…
All Sold Out
All units from Ground to 3rd Floor Sold Out
High-performing Asset
This defunct mall is now a high-performing asset
3X ROI
For investors, in the area of Residential Rentals

Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.

VIEW CASE(2 Min. Read)
The Verraton

The Verraton

Thane’s Most Sought-after Development

Xanadu Impact

The Verraton is recognised as Thane’s most sought-after development…
2000
Customer visits
INR 1 CR+
Product in Thane market, was an unheard at the time.
INR 400 CR+
Sales in just 2 quarters

The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.

VIEW CASE(2 Min. Read)
Ruparel Maximum Mumbai

Ruparel Maximum Mumbai

The Maximum Mumbai Mission Pledge

Xanadu Impact

Ruparel Realty is widely recognized in the Real Estate fraternity…
Maximum Mumbai Mission
More space more lifestyle for your money.
INR 300Cr Sales
Languishing since 2017 to sold out in 2 weeks
First Launch In Western Suburbs
Our success opened doors for the client in the western suburbs & others cities

Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.

VIEW CASE(2 Min. Read)
Raunak Group

Raunak Group

Mumbai’s fastest growing RE brand

Xanadu Impact

Raunak Group Mumbai fastest growing RE brand
High Octane Marketing
For Mumbai’s Real Estate’s fastest growing
1,500+ Homes
Sold across various price points in 1 year
Tailormade Inventory
Speed up the Sales several times over

While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,

VIEW CASE(2 Min. Read)
Ramrajya

Ramrajya

India’s First Progressive Housing Development

Xanadu Impact

Ramrajya Indias First Progressive Housing Development Neptune
14,667
customer meetings
13,000+
hosted at MMRDA Grounds, BKC
5000+
Applications across 19 countries, 70+ cities
Rs. 1000 Cr+
in just 6 weeks

Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.

VIEW CASE(2 Min. Read)
House of Abhinandan Lodha

House of Abhinandan Lodha

Project codename Bliss at Dapoli

Xanadu Impact

The Isle of Bliss is situated in Dapoli
2.5 times
Total plots being oversubscribed by
buying opportunity
India’s 1st digital land
900+
retail customers participated in the pre-launch
1,400+
plots applied for

Given the risk investments in land are risky few are really willing to participate. Our Campaign CODENAME BLISS democratized land ownership and in doing so created a FOMO, presenting CODENAME BLISS a secure tremendous growth opportunity.

VIEW CASE(2 Min. Read)
Adhiraj

Adhiraj

Codename Capital City Kharghar

Xanadu Impact

Adhiraj Capital City spans across 40 acres with a total of 4 towers…
6000+
customers meetings on site
1200+
applications in just 21 days (250% oversubscribed)
400 Crore+
Sales

the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.

VIEW CASE(2 Min. Read)
The Presidential Tower

The Presidential Tower

Bengaluru

Xanadu Impact

The best way to crack record sales is in record time:
75+ Cr
in 3-4 months
5000+
number of leads
700
walk-ins
24
bookings

We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.

VIEW CASE(2 Min. Read)
Merusri

Merusri

Sunlit Grove

Xanadu Impact

Here’s how our marketing cracked some impressive sales numbers:
50 Villas
Booked in just 10 days

The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.

VIEW CASE(2 Min. Read)
Megapolis

Megapolis

Spotlight

Xanadu Impact

We love catching up with and for our clients:
15x
Velocity promised
420+
units sold
200+ Cr
Generating revenue

The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.

VIEW CASE(2 Min. Read)
Kumar Properties

Kumar Properties

Gold Mine

Xanadu Impact

Here’s how our marketing cracked some impressive sales numbers:
30 Days
full project sold-out
150
units sold
105+ Cr
revenue generated

We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.

VIEW CASE(2 Min. Read)
Kumar Properties

Kumar Properties

Fireworks

Xanadu Impact

We enabled a stir in the micro-market with:
3 BHK
Sell-out within the first month of its launch
300+
units sold
260+ Cr
revenue generated

With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.

VIEW CASE(2 Min. Read)
TMGL

TMGL

Five Gardens

Xanadu Impact

Here is how we made a difference:
85+ Cr
of sale within 2 months of the launch
1000+
Walk-ins
168%
of the business plan target achieved

Our communication focused on how we offered the largest space at that particular prime location, which worked like magic.

VIEW CASE(2 Min. Read)
Adhiraj

Adhiraj

Navi Mumbai

Xanadu Impact

The project appreciated moving up:
14th to 3rd
in rank
3x
units sold
2.4x
faster sales
5%
increase in PSF

The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.

VIEW CASE(2 Min. Read)
Ajmera Sikova

Ajmera Sikova

Ghatkopar

Xanadu Impact

Sales accelerated from:
2/3 units
per month (Jan-20 to May-21)
To 50+ units
in a single month (March 2022)

Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.

VIEW CASE(2 Min. Read)
Ajmera Destination

Ajmera Destination

One Kalyan

Xanadu Impact

We targeted the micro-market and got:
Staggering
High Sales
3000+
Walk-in
272+
Booking within 32 days

We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.

VIEW CASE(2 Min. Read)
Bonito Designs

Bonito Designs

Bonito Designs

Xanadu Impact

A mega start for the Mumbai launch:
350+
Customers in March experienced Bonito Designs.
INR 200 CR+
Business target in revenue for FY23

Bonito Designs is famous in Bangalore, and needed a head start in Mumbai, which we leveraged by tying up with celebrity designers, and offering consumers a taste of Bonito bespoke designs.

VIEW CASE(2 Min. Read)
House of Abhinandan Lodha

House of Abhinandan Lodha

New Generation Land

Xanadu Impact

In 18 months:
1,15,000
Leads
37,000
VCs
1200
Plots Sold
2.8
million sq. ft. of land sold

Democratizing Real Estate wasn’t easy, so we made the customer feel safe by securing their investment with the promise of security, liquidity, transparency and wealth.

VIEW CASE(2 Min. Read)
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Adhiraj

Adhiraj

CODENAME CAPITAL CITY KHARGHAR

  • – WHAT?

    Transformed a slow churning development into the hottest
    brand of Navi Mumbai

  • – HOW?

    A radical product transformation complemented by a
    consumer-first marketing campaign

  • – THE RESULTS?

    Received 2.5X subscriptions, delivering topline in excess of
    INR 400 cr. in a span of 8 weeks

VIEW CASE (2 Min. Read)

Codename B.L.I.S.S

Codename B.L.I.S.S

Branded Land Investment Stock Scheme at Dapoli

  • – WHAT?

    Created a new category of Branded Plotted Land to deliver
    differentiated land investment opportunity at an all-India
    level

  • – HOW?

    Created a revolutionary online distribution platform to
    transform the sale and purchase of land in the country. This
    generated a multiplier effect on subscription rates.

  • – THE RESULTS?

    The plots were oversubscribed by 2.5x and Xanadu created
    organic demand for 1,400+ plots from India and overseas.
    Also, Dapoli emerged as the Investment Destination of the
    Decade.

VIEW CASE (2 Min. Read)

Ramrajya

Ramrajya

INDIA’S FIRST PROGRESSIVE HOUSING DEVELOPMENT

  • – WHAT?

    Planned and executed the biggest launch in Mumbai RE

  • – HOW?

    Designed a development aligned with Ramrajya’s principles to
    serve the purpose of a modern, progressive home for every
    Mumbaikar

  • – THE RESULTS?

    Generated order bookings worth INR 1000 Cr

VIEW CASE (2 Min. Read)

Raunak Group –

Raunak Group –

Mumbai’s fastest growing RE brand

  • – WHAT?

    Uplifted a brand from a predominantly Thane & Kalyan brand
    to a pan MMR brand

  • – HOW?

    Created highly tailor-made strategies mixed with multiple
    product launches.

  • – THE RESULTS?

    Raunak Group emerged at the 4th largest developer and the
    fastest growing real estate company in MMR in FY 20-21

VIEW CASE (2 Min. Read)

Ruparel Maximum Mumbai

  • – WHAT?

    To create a ground swell in the market to leading to an
    offtake of 60% of total available units in the project
    leading to a complete sell out of the project before its
    completion – a rarity in the industry. The project was
    intended to create a new flagship product brand for the
    client which can be extended to various micro-markets in the
    Mumbai Metropolitan Region

  • – HOW?

    Devised a new category in real estate called ‘In-City
    Accessible Luxury Homes’. The theme resonated with the
    native Mumbaikar tendency to “squeeze the Maximum out of
    Mumbai Life” and paired it with a city-wide application
    based launch.

  • – THE RESULTS?

    Received 900+ applications resulting in INR 300 Cr net
    revenue in just 2 weeks

VIEW CASE (2 Min. Read)

The Verraton –

The Verraton –

Thane’s most sought-after development

  • – WHAT?

    Repositioned & uplifted an overlooked brand to deliver 14X
    growth in 9 months

  • – HOW?

    Creating an ultra-luxury development brand and pairing it
    with an exclusive invite-only sales experience to create
    disproportionate value for the limited time.

  • – THE RESULTS?

    INR 400 cr. plus sales in just 2 quarters

VIEW CASE (2 Min. Read)

EASTERN BUSINESS DISTRICT

EASTERN BUSINESS DISTRICT

A DEFUNCT MALL TRANSFORMED INTO A SUCCESSFUL OFFICE RETAIL COMPLEX

  • – WHAT?

    Transformed a defunct mall into a booming office-retail
    complex

  • – HOW?

    Converted the product and made every retail investor a
    customer in commercial RE

  • – THE RESULTS?

    90% of the inventory was sold-off within a short time

VIEW CASE (2 Min. Read)

Know how can we give your business momentum.