Xanadu Impact












Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Wherever you are in your business or product lifecycle, Xanadu creates drawing-board solutions to accelerate your growth manifold. Our solutions are carefully designed based on consumer and market understanding to create consumer centric brands.
Create a differentiating brand story to capture the imagination of the target audience.
Craft innovative communication solutions to stimulate buying decisions.
Leverage innovation to deliver exemplary results.
Leverage technology for efficiency & innovation.
Meticulous planning to manage complex & large-scale campaigns.
Institutionalized & implementable framework for accelerated disbursal of consumer loans.
Xanadu’s sharp focus is to deliver the best & the most suitable solution to our clients through our proprietary 4P’s model
We specialize in skilful handling of mammoth scale activations with help from carefully established processes focused on achieving success.
Xanadu has the industry’s best minds dedicating their skills and knowledge to transform our customers’ businesses.
Mumbai’s only meta developer with functional excellence at all levels. Our high-performance solutions have a multiplier effect on sales.
Forms the vanguard of our vision. We actively work towards clearly defined goals and targets that are ambitious yet achievable.
We believe in the credo that Good is like a ray of light. And we imbue this in the manner way we conduct our business. It adds beauty to everything it touches. It inspires, enriches and invigorates. And it multiplies itself, until there isn’t a dark corner left. That’s why we’re deeply committed to spreading the light of Good. We do this by nurturing talented, good people who are excited by new challenges, obsessed with the right quality of input and focused on solving the problem ultimately leading to creating compelling solutions for our clients. We are the people who build momentum with innovative ideas and positive, infectious energy. At Xanadu we’re committed to awaken good intent and thereby inspiring momentum to the businesses we manage.
Xanadu’s position as real estate’s foremost institutional specialist is more pronounced than ever. The firm’s philosophy of working at an atomised level and then aggregate the solution which works across the value chain is the key to the success in projects across markets and asset classes.
At Xanadu each success is by design. Our tailor-made strategies are a result of deep-seated research, business insights and our experience that transcends across consumer facing industries. No matter what the problem, the solution is always curated to meet the precise business need, leading to a high-performance delivery inside out. Our expertise is spread across varied asset classes which include residential, office, retail, plotted land etc. spanning across major cities in India. Our ability to straddle across price points ranging from INR 20 lac to 50 cr makes us the most formidable institutional marketing and sales firm in the country.
Xanadu leaders have always believed in the transformation leadership which encourages their associates to innovate & inspire momentum to grow and shape the future of the real estate industry.
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
Given the risk investments in land are risky few are really willing to participate. Our Campaign CODENAME BLISS democratized land ownership and in doing so created a FOMO, presenting CODENAME BLISS a secure tremendous growth opportunity.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
Our communication focused on how we offered the largest space at that particular prime location, which worked like magic.
Xanadu Impact
The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs is famous in Bangalore, and needed a head start in Mumbai, which we leveraged by tying up with celebrity designers, and offering consumers a taste of Bonito bespoke designs.
Xanadu Impact
Democratizing Real Estate wasn’t easy, so we made the customer feel safe by securing their investment with the promise of security, liquidity, transparency and wealth.
Transformed a slow churning development into the hottest
brand of Navi Mumbai
A radical product transformation complemented by a
consumer-first marketing campaign
Received 2.5X subscriptions, delivering topline in excess of
INR 400 cr. in a span of 8 weeks
Created a new category of Branded Plotted Land to deliver
differentiated land investment opportunity at an all-India
level
Created a revolutionary online distribution platform to
transform the sale and purchase of land in the country. This
generated a multiplier effect on subscription rates.
The plots were oversubscribed by 2.5x and Xanadu created
organic demand for 1,400+ plots from India and overseas.
Also, Dapoli emerged as the Investment Destination of the
Decade.
Planned and executed the biggest launch in Mumbai RE
Designed a development aligned with Ramrajya’s principles to
serve the purpose of a modern, progressive home for every
Mumbaikar
Generated order bookings worth INR 1000 Cr
Uplifted a brand from a predominantly Thane & Kalyan brand
to a pan MMR brand
Created highly tailor-made strategies mixed with multiple
product launches.
Raunak Group emerged at the 4th largest developer and the
fastest growing real estate company in MMR in FY 20-21
To create a ground swell in the market to leading to an
offtake of 60% of total available units in the project
leading to a complete sell out of the project before its
completion – a rarity in the industry. The project was
intended to create a new flagship product brand for the
client which can be extended to various micro-markets in the
Mumbai Metropolitan Region
Devised a new category in real estate called ‘In-City
Accessible Luxury Homes’. The theme resonated with the
native Mumbaikar tendency to “squeeze the Maximum out of
Mumbai Life” and paired it with a city-wide application
based launch.
Received 900+ applications resulting in INR 300 Cr net
revenue in just 2 weeks
Repositioned & uplifted an overlooked brand to deliver 14X
growth in 9 months
Creating an ultra-luxury development brand and pairing it
with an exclusive invite-only sales experience to create
disproportionate value for the limited time.
INR 400 cr. plus sales in just 2 quarters
Transformed a defunct mall into a booming office-retail
complex
Converted the product and made every retail investor a
customer in commercial RE
90% of the inventory was sold-off within a short time