- To create Thane’s most sought-after destination brand with a strong brand promisecorresponding to the aspirations of the TG.
- To target the customers with the right profile and improve customer interaction.
The entire development was re-engineered and positioned from a brand-new perspective. Xanadu created an umbrella destination brand which captures the beauty, ethos of the product and its uniqueness to set atop the Thane market. The brand was re-positioned as Bungalow Living which created an instant connect with the affluent class.
- Brand pre-launch with the sale of exclusive collection of apartments designed by a renowned interior designer
- An aggressive distribution strategy with over 1000 distribution partners across Mumbai
- Bungalow Living emerged as the most impactful campaign of Thane Real Estate
- Narrow sales funnel to generate curiosity: Devised sales strategy with “Sale by Invitation Only” to identify and select the right customers for the development
- Showcase luxury events: Arranged for heritage walks of the property for each consumer, exclusive tours of the show-residence and industry-first hospitality experience
- Developed an impactful campaign with a real photo-shoot of the Bungalow Living to capture the imagination of the customers
- Created easy buying opportunity: With OC around the corner, the sky-bungalowswere offered with an easy buying opportunity of no Pre-EMI till possession via our partnerships with major finance institutions.
The Xanadu Impact
Within a short span of time, Xanadu repositioned the project from just another “desirable” project to a promise of a lifestyle corresponding to customers’ aspirations.
Expansion in customer reach
Over 2000 customer visits were organized compared for INR 1 cr plus product in Thane market, which was an unheard phenomena.
INR 400 cr. plus sales in just 2 quarters