Kumar Properties

Kumar Properties 47 East was a project located in Hadapsar, which we marketed as a property with Gold Mine like potential, that buyers and investors would be sitting on a goldmine with this purchase.

Business Transformation At A Glance

0 Days

full project sold-out

units sold

₹ 0 CR+

Revenue generated

1 0 +

Client Visits

The Brief

The project's entry location & surrounding were in a dilapidated condition with deterred potential buyers. The project barelygot any attention in the last 3 years the biggest hurdle was the lack of driving the project's vision to the end consumer.

Our Insights

Our project transformation started with positioning the property as the GOLDEN TRIANGLE OF EAST PUNE, while we codename the property Goldmine as being at the heart of the golden triangle – An undiscovered asset waiting to be explored with the promised benefits of the best of 3 worlds.
THE SOCIAL HUB – Kumar Properties – A lively vide with a plethora of dining and partying Opportunities.
THE GROWTH CORRIDOR – HADAPSAR – A neighbourhood where one enjoys the benefits of retail, medical, educational and hospitality infrastructure.
THE HUB OF FUTURE DEVELOPMENT- Mundhwa – With the growth of new-age IT parks like Mundhwa.

Xanadu Strategy

Once the GOLDEN TRIANGLE was established, we moved to our next phase, driving the location advantage of this undiscovered GOLDMINE. The future sanctioned road development is a boon, given Kumar Properties is conveniently located with infrastructure like Amanora Mall being 2 minutes while Seasons is about 5 minutes away.

We worked on the concept of ergonomically designed spacious homes with curated amenities, which our audience desired, like a healthcare centre, cycle charging pod, an astro deck and an open work lounge.

Application Of Strategy

COMFORT. CONVENIENCE. CONNECTIVITY

C-Transformation of the location via COMFORT. CONVENIENCE. CONNECTIVITY presented the project “CODENAME GOLDMINE” as gold that is waiting to be discovered. Just like gold sitting in a gold mine.
Smart Home Automation

We offered ergonomic Homes with Smart Home Automation to boost the property’s value, which together with an attractive pricing proposition The launch execution was complemented with an extensive 360° campaign that included Print, OOH, Radio and digital outreach, which garnered a huge number of enquiries and walk-ins to the site.

Xanadu Impact

We marketed this property as being something of great value, which is unfairly undervalued. This location which was once seen as a dead project owing to poor customer experience suddenly developed a lot of FOMO and the property completely sold-out in the first month of launch

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