Thane’s Most Sought-after Development
The Verraton is recognised as Thane’s most sought-after development, with 2-bed luxury homes curated from the connoisseurs of fine living, all curated and designed by world leading design firm Studio HBA, complete with a luxurious club house and an SDR 2% saving for easier ownership.
Within a short span of time, Xanadu repositioned the project from just another “desirable” project to a promise of a lifestyle corresponding to customers’ aspirations.
When studying the issue teaches you the solution
With burgeoning projects in the affordable segment, Verraton’s bunglow development took a back seat due to the lack of approvals. There was a serious liquidity crunch.
Breaking the clutter by tailoring your product for your customer
The market was and is brimming with housing projects positioned as “desirable”. From customers’ perspective, all the offers looked the same at the surface level. Here, Xanadu leveraged the strengths of the development to establish it as a destination brand for the affluent class. To stand apart from the crowded lists of projects, we carefully designed customer communication to target the right audience.
Make way for bungalow living
The entire development was re-engineered and positioned from a brand-new perspective. Xanadu created an umbrella destination brand which captures the beauty, ethos of the product and its uniqueness to set atop the Thane market. The brand was re-positioned as Bungalow Living which created an instant connect with the affluent class.
Levering it’s luxury & heritage step by step
The repositioning was simplified via a step-by-step process.
Interior Designer
Brand pre-launch with the sale of exclusive collection of apartments designed by a renowned interior designer
Aggressive Distribution
An aggressive distribution strategy with over 1000 distribution partners across Mumbai
Thane Real Estate
Bungalow Living emerged as the most impactful campaign of Thane Real Estate
Sale by Invitation Only
Narrow sales funnel to generate curiosity: Devised sales strategy with “Sale by Invitation Only” to identify and select the right customers for the development
Showcase Luxury Events
Showcase luxury events: Arranged for heritage walks of the property for each consumer, exclusive tours of the show-residence and industry-first hospitality experience
Developed an impactful campaign
Developed an impactful campaign with a real photo-shoot of the Bungalow Living to capture the imagination of the customers
Created Easy Buying Opportunity
With OC around the corner, the sky-bungalows were offered with an easy buying opportunity of no Pre-EMI till possession via our partnerships with major finance institutions.
Setting the standard with no compromise
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...
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The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...
Xanadu Impact
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
