The Maximum Mumbai Mission Pledge
Ruparel Realty is widely recognized in the Real Estate fraternity for its pledge of ‘Maximum Mumbai’ mission, which includes providing the maximum in-city space, less than 20 minutes from key hubs in Mumbai. Also boasting of maximum space efficiency with zero space wastage while aiming to provide maximum luxury tailored for the family with top selling affordable luxury projects across Mumbai.
Maximum Mumbai Mission
First Launch In Western Suburbs
If it’s slow – it’s no show
Launched in 2017, the project was experiencing a slow-down in sales cycle due to dampening market conditions and new projects launching in the micro-market.
Mumbaikar ka dil mange more
A typical Mumbaikar dreams of a home that provides stability and freedom to live life on own terms. Many developers offer homes for a luxurious lifestyle, but that is mostly way out of the budget of average Mumbaikars. With finance as a constraint, one is either forced to live in a home deprived of the desired lifestyle amenities or move out of the city, increasing the travel time. With the limited options in Mumbai, compromise is the only way ahead for the city’s homebuyers.
Only the best will do
Our long-term solution for sustained sales momentum involved creating a 2-pronged concept targeting a comprehensive transformation of the development, immediate locality and entire Navi Mumbai.
Better Location. Better Lifestyle. Lower Prices.
The Maximum Mumbai Mission
Xanadu packaged the project’s facilities that matched the aspirations of Mumbaikars to send out a clear message. The package was an irritable deal that promised to bring together 3 aspects that each Mumbaikar desires but assumes will never get:
This led to shaping a new sub-brand within the Ruparel umbrella, a brand every Mumbaikar could connect with. Also, a brand that they could trust to provide them with their dream home! The iconic brand Maximum Mumbai paved the road to success not just for the first launch in Western Suburbs but also in other in-city projects.
The best way to stand out is to stand out
The best way to build a brand, is to make your brand synonymous with no one else can offer in a particular where you excel. Ruparel’s ‘Maximum Mumbai’ mission, for instance offered maximum in-city space as it’s USP, which is something every homebuyer and Real Estate investor is looking for.
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...
Xanadu Impact
The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...
Xanadu Impact
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
