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Ruparel Maximum Mumbai

The Maximum Mumbai Mission Pledge

Ruparel Realty is widely recognized in the Real Estate fraternity for its pledge of ‘Maximum Mumbai’ mission, which includes providing the maximum in-city space, less than 20 minutes from key hubs in Mumbai. Also boasting of maximum space efficiency with zero space wastage while aiming to provide maximum luxury tailored for the family with top selling affordable luxury projects across Mumbai.

The Xanadu Impact

Leveraging the more value mantra for better sales.

Maximum Mumbai Mission

More space more lifestyle for your money
INR 0 Cr Sales
Languishing since 2017 to sold out in 2 weeks

First Launch In Western Suburbs

Our success opened doors for the client in the western suburbs & others cities

The Brief

If it’s slow – it’s no show

Launched in 2017, the project was experiencing a slow-down in sales cycle due to dampening market conditions and new projects launching in the micro-market.

Our Insights

Mumbaikar ka dil mange more

A typical Mumbaikar dreams of a home that provides stability and freedom to live life on own terms. Many developers offer homes for a luxurious lifestyle, but that is mostly way out of the budget of average Mumbaikars. With finance as a constraint, one is either forced to live in a home deprived of the desired lifestyle amenities or move out of the city, increasing the travel time. With the limited options in Mumbai, compromise is the only way ahead for the city’s homebuyers.

Xanadu Strategy

Only the best will do

Our long-term solution for sustained sales momentum involved creating a 2-pronged concept targeting a comprehensive transformation of the development, immediate locality and entire Navi Mumbai.

Application Of Strategy

Better Location. Better Lifestyle. Lower Prices.

  • The Maximum Mumbai Mission

    Xanadu packaged the project’s facilities that matched the aspirations of Mumbaikars to send out a clear message. The package was an irritable deal that promised to bring together 3 aspects that each Mumbaikar desires but assumes will never get:

    • In-City Prime Location
    • Upgraded lifestyle
    • Accessible Prices

    This led to shaping a new sub-brand within the Ruparel umbrella, a brand every Mumbaikar could connect with. Also, a brand that they could trust to provide them with their dream home! The iconic brand Maximum Mumbai paved the road to success not just for the first launch in Western Suburbs but also in other in-city projects.

Our Impact

The best way to stand out is to stand out

The best way to build a brand, is to make your brand synonymous with no one else can offer in a particular where you excel. Ruparel’s ‘Maximum Mumbai’ mission, for instance offered maximum in-city space as it’s USP, which is something every homebuyer and Real Estate investor is looking for.

More Case Studies

Eastern Business District

Eastern Business District

A Defunct Mall Transformed…

Xanadu Impact

Eastern Business District A Defunct Mall Transformed…
All Sold Out
All units from Ground to 3rd Floor Sold Out
High-performing Asset
This defunct mall is now a high-performing asset
3X ROI
For investors, in the area of Residential Rentals

Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.

VIEW CASE(2 Min. Read)
The Verraton

The Verraton

Thane’s Most Sought-after Development

Xanadu Impact

The Verraton is recognised as Thane’s most sought-after development…
2000
Customer visits
INR 1 CR+
Product in Thane market, was an unheard at the time.
INR 400 CR+
Sales in just 2 quarters

The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.

VIEW CASE(2 Min. Read)
Ruparel Maximum Mumbai

Ruparel Maximum Mumbai

The Maximum Mumbai Mission Pledge

Xanadu Impact

Ruparel Realty is widely recognized in the Real Estate fraternity…
Maximum Mumbai Mission
More space more lifestyle for your money.
INR 300Cr Sales
Languishing since 2017 to sold out in 2 weeks
First Launch In Western Suburbs
Our success opened doors for the client in the western suburbs & others cities

Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.

VIEW CASE(2 Min. Read)
Raunak Group

Raunak Group

Mumbai’s fastest growing RE brand

Xanadu Impact

Raunak Group Mumbai fastest growing RE brand
High Octane Marketing
For Mumbai’s Real Estate’s fastest growing
1,500+ Homes
Sold across various price points in 1 year
Tailormade Inventory
Speed up the Sales several times over

While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,

VIEW CASE(2 Min. Read)
Ramrajya

Ramrajya

India’s First Progressive…

Xanadu Impact

Ramrajya Indias First Progressive Housing Development Neptune
14,667
customer meetings
13,000+
hosted at MMRDA Grounds, BKC
5000+
Applications across 19 countries, 70+ cities
Rs. 1000 Cr+
in just 6 weeks

Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.

VIEW CASE(2 Min. Read)
Adhiraj

Adhiraj

Codename Capital City Kharghar

Xanadu Impact

Adhiraj Capital City spans across 40 acres with a total of 4 towers…
6000+
customers meetings on site
1200+
applications in just 21 days (250% oversubscribed)
400 Crore+
Sales

the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.

VIEW CASE(2 Min. Read)
CNTC – The Presidential Tower

CNTC – The Presidential Tower

Bengaluru

Xanadu Impact

The best way to crack record sales is in record time:
₹240 Cr+
Since 2021
1962
Site Visits
90
Bookings
Best-Selling
A Luxury project in Bengaluru

We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.

VIEW CASE(2 Min. Read)
Merusri

Merusri

Sunlit Grove

Xanadu Impact

Here’s how our marketing cracked some impressive sales numbers:
80 Villas
Booked in just 21 days
Fastest-Sold
In the slowest product category

The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.

VIEW CASE(2 Min. Read)
Kumar – Megapolis

Kumar – Megapolis

Spotlight

Xanadu Impact

We love catching up with and for our clients:
15x
Velocity promised
800+
units sold
₹250+ Cr
Generating revenue

The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.

VIEW CASE(2 Min. Read)
Kumar – Gold Mines

Kumar – Gold Mines

Gold Mine

Xanadu Impact

Here’s how our marketing cracked some impressive sales numbers:
30 Days
full project sold-out

210
units sold

₹180+ Cr
revenue generated

We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.

VIEW CASE(2 Min. Read)
Kumar – FireWorks

Kumar – FireWorks

Fireworks

Xanadu Impact

We enabled a stir in the micro-market with:
3X
Oversubscription During pre-launch

3 BHK
Sell-out within the first month of its launch

300+
units sold

260+ Cr
revenue generated

With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.

VIEW CASE(2 Min. Read)
TMGL

TMGL

Five Gardens

Xanadu Impact

Here is how we made a difference:
Revived
A stuck project
1000+
Walk-ins
168%
of the business plan target achieved

TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...

VIEW CASE(2 Min. Read)
Adhiraj – Navi Mumbai

Adhiraj – Navi Mumbai

Navi Mumbai

Xanadu Impact

The project appreciated moving up:
Improved Rank
14th to 3rd
3x
units sold
2.4x
faster sales

The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.

VIEW CASE(2 Min. Read)
Ajmera Sikova -Ghatkopar

Ajmera Sikova -Ghatkopar

Ghatkopar

Xanadu Impact

Sales accelerated from:
2/3 units
per month (Jan-20 to May-21)
To 50+ units
in a single month (March 2022)
90%
sold-out under construction – 15 months

Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.

VIEW CASE(2 Min. Read)
Ajmera Destination

Ajmera Destination

One Kalyan

Xanadu Impact

We targeted the micro-market and got:
Staggering
High Sales
3000+
Walk-in
272+
Booking within 32 days

We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.

VIEW CASE(2 Min. Read)
Bonito Designs

Bonito Designs

Bonito Designs

Xanadu Impact

A mega start for the Mumbai launch:
6 Months
Doubled the business in
Mumbai
Opened in New City
₹150 CR+
Revenue generated

Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...

VIEW CASE(2 Min. Read)
House of Abhinandan Lodha Gen-Land

House of Abhinandan Lodha Gen-Land

New Generation Land

Xanadu Impact

Since Nov. 2021:
49,269
VCs
2,000
Plots Sold
4.45
million sq. ft. of land sold

Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.

VIEW CASE(2 Min. Read)
House of Abhinandan Lodha – The Imperial

House of Abhinandan Lodha – The Imperial

The Imperial

Xanadu Impact

Entire consumer journey achieved online:
2431
Virtual Calls
188
Pre-bookings
85
Allocations
138 Cr
Total revenue generated
45%
Conversion rate

The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.

VIEW CASE(2 Min. Read)
MAYFAIR – VIRAR

MAYFAIR – VIRAR

MAYFAIR

Xanadu Impact

MAYFAIR Xanadu began its partnership with Mayfair Housing, a strong and established entity in Mumbai Real Estate, with an ambitious...
₹160+CR
Inventory sold within 1st
month of launch
25X
Sales velocity compared to FY2021-22

The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.

VIEW CASE(2 Min. Read)
RAHEJA UNIVERSAL

RAHEJA UNIVERSAL

The World To Come

Xanadu Impact

RAHEJA UNIVERSAL A dynamic partnership was formed between Xanadu and Raheja Universal to establish product-buying urgency for a slow-moving inventory...
₹378+CR
Inventory sold within 1st
month of launch

All sold-out
2 Bed Typology

The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.

VIEW CASE(2 Min. Read)
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