Eastern Business District A Defunct Mall Transformed Into A Successful Office Retail Complex Eastern Business District is a commercial development...
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The Presidential Tower
The Presidential Tower was launched in October 2014 by Best Golden Developers Pvt. Ltd. It is a 50-floor, 352-unit, muli-storeyed luxury residence, which is the tallest residential tower in Bengaluru, with a ticket size of around ₹3 crores or more.
Business Transformation At A Glance
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0
CR+
Since 2021
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Site Visits
Best-Selling
A Luxury project in Bengaluru
0
Bookings
The Brief
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Construction delays and financing-related doubts, which delayed the construction, led to a negative perception of the brand and the developer. The average site experience did not inspire luxury, further dampening the sales prospects.
Our Insights
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The property was slated to be the tallest residential tower in Bengaluru but lacked the sharp, polished communication and site experience required to reflect such aspirational value.
Xanadu Strategy
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Reintroduce The Presidential Tower with an enhanced product offering.
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Introduce brand associations to increase product value.
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Enhance hospitality at the site office for a better experience.
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Activate channel partners and existing clients to generate positive word of mouth.
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Launch a campaign that resonates with the target audience.
Application Of Strategy
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Limited Edition Inventory
We branded it as a ‘limited edition inventory’ under collections ‘Insignia Collection’ or ‘Skylife Collection’.
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The League of the First
Our new brand campaign features luxurious imagery that positions buyers at Bengaluru's tallest tower as The League of the First.
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High-Rise Life
A residence on the 3st floor was converted into a one-of-a-kind high-rise living experience to offer an enhanced site experience.
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Posh Sales Lounge
The site office has been upgraded to a posh sales lounge to better host clients.
Xanadu Impact
We leveraged the idea that people don’t know what they are missing until they experience it in our communication and sales experience center, which helped us achieve great sales success.The project won ‘Super Luxury Tower’ of the Year at ET Business Excellence Awards in March 2023.
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