Mumbai’s fastest growing RE brand
The Raunak Group is recognised as Mumbai’s fastest growing Real Estate brand, growing from strength to strength with 149 building built, 7191 homes delivered, and 27 buildings under construction.
High Octane Marketing
Tailormade Inventory
Leveraging the full potential of the raunak group
Tailoring the inventory for the audience
Multiple strategies one goal
Each project was launched with its customized solution.
Raunak City : This 34-acre township project was languishing in sales. Xanadu team reengineered the product from “Raunak City” to Raunak Urban Centre. Besides, to boost the sales further, we crafted various sub-brands under this umbrella brand, such as Landmark Towers, 40under40, Overloaded Homes, etc.
Raunak Bliss: This 3-acre section of Raunak’s 20-acre land parcel was re-imagined as a large 20-acre township and was branded as Raunak Codename Bonus City by adding features beyond expectation. The project provided 60+ experiences ranging from Mumbai’s first Kid Clubhouse, fully-furnished homes; all 1BHKs sold in the sub-50 Lac category and Township powered by JioFiber, etc.
Raunak Centrum : A commercial project by nature was converted into a prime residential tower for sale. This solution was the basis of the uptick in demand for RE in the Wadala-Sion region after the BKC connector’s competition. A complete reengineering of the project, homes, and amenities led to the brand name’s birth – Raunak Codename Centre of Mumbai. Our team also manifested the value the project offered to elevate the project as a dream home in the Centre of Mumbai. It was achieved by altering home layouts, and the combination of value pricing ensured a dream home in the Centre of Mumbai at Thane prices – an unthinkable proposition.
High octane marketing & sampling enhanced the business proposition
National & International brand alliances
Top-notch brand alliances were forged to boost the offering and gain the instant trust and consideration of customers. Examples include – JioFiber, IKEA, Pepperfry, Sleek, Jaquar and more.
Significant product enhancements
Many facilities designed by the group were modified to offer an elevated lifestyle experience. Example: Addition of amenities in common areas, redesigning spaces to create family first experiences, the addition of furniture and electronics and premium finishes etc. were made to offer an enormous value for the customer. This helped Raunak Group hit the higher value perception.
Elevating Raunak Group brand stories
Raunak’s past laurels, such as an impeccable delivery record in Thane and Kalyan, were utilized to create trust and happiness stories in every product launch with customers and distributors alike.
High octane marketing
Clear, simple communication campaigns were derived to target relevant consumer groups. This was backed up by high-intensity marketing campaigns across print, OOH, BTL and digital media.
Higher sampling to ensure targets
The focus shifted from a maximum conversion drive to expand the sampling strategy. This provided higher visibility of sales in the long term, with potential customers buying in at a later stage or on launch.
Tailormade solutions work best
We were briefed with the sale of unsold inventory across Kalyan, Thane, Mumbai markets that were in various stages of construction, while the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand.
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...
Xanadu Impact
The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...
Xanadu Impact
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
