Kumar Properties 47 East was a project located in Hadapsar, which we marketed as a property with Gold Mine like potential, that buyers and investors would be sitting on a goldmine with this purchase.
The project's entry location & surrounding were in a dilapidated condition with deterred potential buyers. The project barelygot any attention in the last 3 years the biggest hurdle was the lack of driving the project's vision to the end consumer.
Our project transformation started with positioning the property as the GOLDEN TRIANGLE OF EAST PUNE, while we codename the property Goldmine as being at the heart of the golden triangle – An undiscovered asset waiting to be explored with the promised benefits of the best of 3 worlds.
THE SOCIAL HUB – Kumar Properties – A lively vide with a plethora of dining and partying Opportunities.
THE GROWTH CORRIDOR – HADAPSAR – A neighbourhood where one enjoys the benefits of retail, medical, educational and hospitality infrastructure.
THE HUB OF FUTURE DEVELOPMENT- Mundhwa – With the growth of new-age IT parks like Mundhwa.
Once the GOLDEN TRIANGLE was established, we moved to our next phase, driving the location advantage of this undiscovered GOLDMINE. The future sanctioned road development is a boon, given Kumar Properties is conveniently located with infrastructure like Amanora Mall being 2 minutes while Seasons is about 5 minutes away.
We worked on the concept of ergonomically designed spacious homes with curated amenities, which our audience desired, like a healthcare centre, cycle charging pod, an astro deck and an open work lounge.
COMFORT. CONVENIENCE. CONNECTIVITY
C-Transformation of the location via COMFORT. CONVENIENCE. CONNECTIVITY presented the project “CODENAME GOLDMINE” as gold that is waiting to be discovered. Just like gold sitting in a gold mine.
Smart Home Automation
We offered ergonomic Homes with Smart Home Automation to boost the property’s value, which together with an attractive pricing proposition The launch execution was complemented with an extensive 360° campaign that included Print, OOH, Radio and digital outreach, which garnered a huge number of enquiries and walk-ins to the site.
We marketed this property as being something of great value, which is unfairly undervalued. This location which was once seen as a dead project owing to poor customer experience suddenly developed a lot of FOMO and the property completely sold-out in the first month of launch
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...
Xanadu Impact
The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...
Xanadu Impact
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
