Merusri

Merusri Developers Pvt. Ltd. was founded in 2014 by a first-generation real estate entrepreneur who launched five plotted developments in Bengaluru earlier. Merusri Sunlit Grove was their first concerted effort in the villa segment, and it was critical to get the right first impression, which was essential to the brand’s ambitions.

Business Transformation At A Glance

0 Villas

Booked in just 21 days

Fastest-Sold

In the slowest product category

The Brief

Merusri was largely an unknown brand and was entering in the villa segment for the first time. Selling a product worth 215 crores in a short period with little or no brand equity was a challenging task.

Our Insights

Many people desire to live in an independent house instead of apartments, but they are often unable to do so due to various factors such as pricing, location, or lack of a credible brand. A compelling product and pricing proposition that attracts both villa and apartment seekers can broaden the scope of sales, as not everyone who desires to stay in a villa actively searches to own one.

Xanadu Strategy

To utilise the following communication touchpoints, improve the state-of-the-art sales experience.brand weightage of Merusri Sunlit Grove and promote their offering of “The Villa Life” nestled in nature with an attractive clubhouse equipped with world-class amenities. Our strategies thereby included.
Launching a fitting campaign & establish the brand through successful product positioning.

Activating channel partners by generating excitement around New category & product launch.
Offering customers a luxury hospitality experience at the sales lounge.

Application Of Strategy

We created a campaign to glorify the concept of villa living nestled in nature

360-degree launch

Our 360-degree launch generated excitement in the market through an EOI based launch coupled with pre-launch pricing.
Channel Partners

We also organised one of the largest Channel Partners meet to boost brand and product awareness.

Xanadu Impact

The villa segment in real estate is aspirational, and everyone dreams of upgrading to a better life. We leveraged this aspiration to boost sales with a fitting product positioning and establishing a state-of-the-art sales experience.