Ruparel Maximum Mumbai

The Maximum Mumbai Mission Pledge

Ruparel Realty is widely recognized in the Real Estate fraternity for its pledge of ‘Maximum Mumbai’ mission, which includes providing the maximum in-city space, less than 20 minutes from key hubs in Mumbai. Also boasting of maximum space efficiency with zero space wastage while aiming to provide maximum luxury tailored for the family with top selling affordable luxury projects across Mumbai.

The Xanadu Impact

Leveraging the more value mantra for better sales.

Maximum Mumbai Mission

More space more lifestyle for your money

INR 0 Cr Sales

Languishing since 2017 to sold out in 2 weeks

First Launch In Western Suburbs

Our success opened doors for the client in the western suburbs & others cities

The Brief

If it’s slow – it’s no show

Launched in 2017, the project was experiencing a slow-down in sales cycle due to dampening market conditions and new projects launching in the micro-market.

Our Insights

Mumbaikar ka dil mange more

A typical Mumbaikar dreams of a home that provides stability and freedom to live life on own terms. Many developers offer homes for a luxurious lifestyle, but that is mostly way out of the budget of average Mumbaikars. With finance as a constraint, one is either forced to live in a home deprived of the desired lifestyle amenities or move out of the city, increasing the travel time. With the limited options in Mumbai, compromise is the only way ahead for the city’s homebuyers.

Xanadu Strategy

Only the best will do

Our long-term solution for sustained sales momentum involved creating a 2-pronged concept targeting a comprehensive transformation of the development, immediate locality and entire Navi Mumbai.

Application Of Strategy

Better Location. Better Lifestyle. Lower Prices.

The Maximum Mumbai Mission

Xanadu packaged the project’s facilities that matched the aspirations of Mumbaikars to send out a clear message. The package was an irritable deal that promised to bring together 3 aspects that each Mumbaikar desires but assumes will never get:
- In-City Prime Location
- Upgraded lifestyle
- Accessible Prices
This led to shaping a new sub-brand within the Ruparel umbrella, a brand every Mumbaikar could connect with. Also, a brand that they could trust to provide them with their dream home! The iconic brand Maximum Mumbai paved the road to success not just for the first launch in Western Suburbs but also in other in-city projects.

Our Impact

The best way to stand out is to stand out

The best way to build a brand, is to make your brand synonymous with no one else can offer in a particular where you excel. Ruparel’s ‘Maximum Mumbai’ mission, for instance offered maximum in-city space as it’s USP, which is something every homebuyer and Real Estate investor is looking for.