Ajmera Destination

One Kalyan

Ajmera One Kalyan is a residential Real Estate project in Shahad. This 9-acre land comprises of 3 phases of residential 1 & 2 BHK, homes in Phase 1, which is to be followed by Phases 2 & 3 that will be developed in the near future. This 22-storied structure was first launched in Nov. 2021 with carefully curated luxuries viz. 4 Podiums, an Amenity Deck, and a massive clubhouse.

The Xanadu Impact

The project targeted the micro-market, and brought with it staggering high sales…

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walk-in

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booking within 32 days

The Brief

Not everyone’s happy place

The ‘Shahad’ location negatively impacted our target audience in Kalyan, while the competition offered multiple amenities in relatively large land parcels, while Ajmera One Kalyan offered a relatively small land parcel minimizing the scope for multiple amenities.

Our Insights

What the people want

Market Speak: There is a huge inventory overhang due to unmet demand for distinct 1 & 2 BHK apartments, while available 1BHKs do not appeal to the micro-market due to their size, make and location.

Customer Speak: Though customers have multiple options to choose from, there is no substantial difference.

Product Speak: Our product was better designed compared to competitors in terms of the inventory size and brand alliances.

Xanadu Strategy

It needs to be happening

Highlighting the brand for its extensive international footprint, unlike the competition

Shift customers focus from the location to the uncompromising planning & development with better amenities compared to elsewhere

Offering an enhanced consumer experience at our lavish sales experience centre with an all-exclusive show residence

Application Of Strategy

Going from unhappy & not happening to happy & happening

The Address of The Successful

Positioned the location as Destination One Kalyan, “The Address of The Successful”
Premium Mixed-Use Development

Positioned the product as a premium mixed-use development
- 33 Internationally managed Clubhouse by a globally renowned brand
- 50+ Differentiated and new age amenities
- Kalyan’s First Lifestyle Experiential Avenue- “One Millennial Street” - A Vibrant Leisure Destination - A product that offers Residences – Offices – High Street Retail – Healthcare – Hospitality.

Our Impact

Everyone loves a pleasant change

The strategy all together worked out to make the customer feel good about the Real Estate Ajmera offered through its One Kalyan luxury-cum-value proposition.