Ajmera Sikova

Ajmera Sikova is a commercial Real Estate project in Ghatkopar – a micro market which resonates with every entrepreneur in Central Mumbai. This 14-storey independent tower is currently under construction.

Business Transformation At A Glance

0 /3 units

Per month
(Jan-20 to May-21)

0 + units

In a single month
(March 2022)

0 %

Sold-out under construction - 15 months

The Brief

Since the first wave of COVID-19, Commercial Real Estate, especially those under development, have struggled as a result of 12% GST and the inability of the buyer to be business ready at the time of purchase. Additionally, the market is risk-averse and favours RTMI with low sales as a result, and only 12% of sales met in 1.5 years.

Xanadu Strategy

Curate a product with the best desirability, amenities & branded alliances for breakthrough sales.
Reduce entry barrier with easy purchase proposition.
Enhance consumer experience with a dedicated experience centre, along with virtual tours, and a sample office space.

Application of Strategy

Golden Mile

Branded the location as the ‘golden mile’ with prime residences, retail spaces, world-class social infra, and best connectivity.
Upscaled the Product

Upscaled the product by the way of -
- An internationally designed entrance lobby.
- A range of lifestyle amenities.
- Alfresco seating arrangement.
- World-class facility management services in association with Cushman & Wakefield.
- We partnered with Tea Post as our hospitality partner.
- Introduced fully furnished office spaces.
Decision Making

Created sample & show offices to encourage customers in their decision making.
Pay Plan

Introduced 10:90 pay plan.
Down Payment.

Assured 6.5% ROI on down payment
Trade Marketing

Introduced trade marketing schemes to drive interest among channel partners.

Xanadu Impact

We worked our way around the Covid-19 impact on businesses with a more desirable market proposition, better pay plans, and lower ROI on down payment for easier purchases, which boosted sales many times over.