Eastern Business District A Defunct Mall Transformed Into A Successful Office Retail Complex Eastern Business District is a commercial development...
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Bonito Designs
Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year.
Business Transformation At A Glance
6 Months
Doubled the business in
Mumbai
Opened in New City
₹
0
CR+
Revenue generated
The Brief
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Bonito was a new entrant and relatively unknown in Mumbai.
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To develop a brand strategy wherein Bonito Designs stands out from industry leaders like Livspace Designs.
Our Insights
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Interior design is a relatively unexplored concept in the minds of the home-owners and is, therefore a lucrative niche market targeting the aspirational Mumbaikar, which is a space that has good potential and promises exponential growth in the near future.
Xanadu Strategy
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Tying up with celebrity designers to boost the brand's unique selling proposition targeting HNWI consumers and the masses too.
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Provide bespoke solution for personalised interior décor.
Application Of Strategy
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Channel Partner Participation Program
We created a ground-up channel partner participation program in Mumbai, using our own resources to source customers & target projects.
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VIP Experience
Creating a VIP experience for every customer.
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VIP Access
VIP customers could access exclusive limited-edition designs.
Xanadu Impact
Bonito Designs was looking for a good start in the Mumbai interior design market, and with us at Xanadu knowing the Mumbai Real Estate market like the back of our hand, we were able to help Bonito Designs take off with some impressive business conversions in their first month, post the Mumbai launch.
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