Kumar Properties

Kumar Properties was poised to launch a luxurious mini township of 8.5 acres in the heart of eastern Pune’s Hadapsar region. Hadapsar, owing to its perception of being an unsought location, has seen a huge category shift towards a smaller 2 BHK inventory taken predominantly from an investment perspective.

Business Transformation At A Glance

0 BHK

Sell-out within the 1 month of its launch

₹ 0 CR+

revenue generated

0 +

units sold

0 X

Oversubscription During pre-launch

Business Transformation At A Glance

0 BHK

Sell-out within the first month of its launch

₹ 0 CR+

revenue generated

0 +

units sold

0 X

Oversubscription During pre-launch

The Brief

The oversupply in the market-in the form of new inventory injection inventory overhang from renowned players was a challenge, with highly competitive pricing and sizing. Rebranding the location into a premium, exciting proposition wasn't easy either.

Our Insights

Our intensive research highlighted the need to transform Hadapsar into a holistic ecosystem where people enjoyed a plush happening lifestyle.

Xanadu Strategy

The key success driver for Kumar Codename Fireworks was Xanadu's effort in designing a holistic campaign, “Happening Hadapsar'. This helped build home buyers in East Pune to connect better with what we offered.
he project further went on to build its USP, the "Heart of Happening Hadapsar’, where all amenities were present within 100 metres, including the walk-to-work redty, proximity of retail, fine-dine, family-focused amenities, spacious homes with the additional benefit of fully-air- conditioned homes and world-class equipped bathrooms.
The launch execution was complemented with an extensive 360 surround including BTL, OOH and digital outreach that garnered a huge number of enquiries ‘and walk-ins to the site.

Application Of Strategy

Happening Hapdasar

“Happening Hapdasar” was all about transforming the location to make the project a haven of a happening lively curated experiences viz.
- Unique amenities – Creche, Business Centre, Open Café, Lavish guest rooms
- Spacious Homes – 25% more living space than the competition
A Happening ecosystem

Complete with shopping malls, fine dining, schools, corporate offices, and medical facilities, which are all just a walk away.
Pricing Proposition

All the above was provided at an attractive pricing proposition.

Xanadu Impact

Kumar Properties Fireworks needed a touch of fire and that happening life, which we managed with the help of unique amenities to enhance not just the property but all its surrounding, following which Hapdasar, which was once seen as only. 2 BHK market, saw our 3 BHK inventory sell-out completely within the first 30 days of its launch.